While working at Cherry Plus, I was assigned as the lead art director for the launch of Kate Spade New York Brazil and worked closely with the brand. I helped developed various online and offline strategies to raise brand awareness through social media. I also adapted the visual assets for the brand’s various channels (blog, social media, newsletter and internal communication) and helped create a Brazilian look that aligned with the global brand.
Client: Kate Spade New York
Agency: Cherry Plus
Agency: Cherry Plus
