In late 2021, Starla Wines gained immediate recognition for its breakthrough non-alcoholic wines. In 2023, I was responsible for designing the packaging for the new single-serve 2-pack pairing of the new Starla California Red.
Taking inspiration from the luxurious world of Starla, we decided to use chic mini glass bottles instead of ordinary cans. We designed a sleeve featuring our pink 'cameo' icon and highlighted the no-sugar, no-carb, and low-calorie features of this premium non-alcoholic wine.
Starla California Red was introduced in March 2024 at Target stores nationwide and quickly became one of the best-selling wines due to its exceptional taste and eye-catching packaging on the top shelf.
