The Edgytor was the first Brazilian collaborative online magazine about beauty, fashion, lifestyle, sex and relationships with a tongue-in-cheek tone and gonzo approach to journalism. With a team of writers, stylists, photographers, models, beauty artists, sexperts, art, music, fashion, travel and food enthusiasts, each with an edgy point of view, the magazine was created for true outside-the-box thinkers who love being different in every way.
As the Art Director for the project, I developed the branding, visual look and layout of the magazine. Since each issue brought a new theme, I was also responsible for translating that theme throughout the magazine and across all social channels.
Visual Identity
Known as the “king of gems,” the diamond is commonly associated with strength, creativity and fearlessness – the exact adjectives that form the magazine’s DNA. I incorporated this element into the logo to create a bold and unique identity.
