Starla is an ultra-premium wine that has had the alcohol removed, made especially for wine lovers who want to enjoy the experience without the spirits. It is crafted using carefully harvested California grapes and the finest quality botanicals, resulting in an exceptional full-bodied wine with a fraction of the calories and none of the regrets.
In my role as the lead graphic designer, my main responsibility was to oversee and enhance brand awareness through engaging promotional materials that support various channels, such as social media platforms, presentations, in-store displays, advertising, newsletters, and website updates. This resulted in a consistent brand experience across all touchpoints. I also worked with external vendors to ensure high-quality deliverables throughout the process, from the initial stages to the final product on the shelves.
In addition, I was responsible for maintaining and updating the website using Shopify, managing email marketing through Klaviyo, and overseeing and updating the brand store on Amazon.
Check it out: www.starlawines.com
