Live Love Pop is a mission-driven popcorn brand creating better-for-you snacks that give back. Each flavor supports a different cause, making purpose a core part of the product—not an afterthought. With strong placement in major retailers, the brand needed a direct-to-consumer experience that could scale with demand while clearly expressing its bold point of view.
Under the creative direction of The Web Effect, we designed the website and created all visual assets for a vibrant, conversion-focused e-commerce experience. The creative approach embraced a more-is-more mindset—layered color, expressive patterns, and graphic moments that feel playful yet intentional—resulting in a confident digital presence that’s as distinctive as the brand itself.
